Natural, dewy lips, Faded= perfect 90's cocoa hue

Love this product. If you don't lick your lips a lot I find it does last really nicely for a few hours. I wish there was a colour between "Memoir" and "Faded" but I really love my purchase. I got the ilia balm lip sampler and tried so many of the colours. Honestly all of the colours looked great, but I found "Faded" mixed so nicely with each one to give you the perfect colour. Your lips only better. On it's own it's the perfect 90's cocoa lip. The texture is smooth and dewy. The scent is nice- though I wish it had no scent to be an even cleaner formula. Besides that I hope nothing in this formula ever changes. It is PERFECT. Ive used the ilia lip crayon to outline my lips for a more dramatic look with the balmy tint and my lips looked so nice. Totally recommend this for something not as strong as opaque as lipstick, a lighter feel or a more non-makeup look but still highly pigmented.

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Not as promised

This is a creamy lip stick. It’s not a balm, it’s not hydrating. It doesn’t last long. The color is nice, and it does look nice on, but it’s not what it says it is.

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