Be Curly Advanced™ Intensive Curl Perfecting Masque

Intensive treatment masque conditions, smooths and adds shine to curls, coils and waves. Protects from frizz in high humidity while creating definition.

Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing hair masque for curly hair, coily hair and wavy hair replenishes strength with a peptide derived from plant proteins.

This intensive silicone-free treatment masque conditions and increases smoothness of curls and coils by 85%¹. The formula also protects from frizz and leaves hair looking more defined and 2X shinier².

Created with our expert team of texture stylists.

Suitable for:
• Wave, curl and coil types: 2A – 4C
• All hair types: fine, medium and thick

Aroma:
- Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

• 97% naturally derived³
• Silicone-free
• Sulfate-free
• Vegan
• Leaping Bunny Approved
• Kokum seed butter deeply nourishes, conditions and provides slip

¹Ex-vivo testing on tresses.
²Ex-vivo testing on tresses vs unwashed hair.
³Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Featured Ingredients:

Vegan curl-perfecting peptide: • Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils, and waves • Peptide with low molecular weight penetrates and fortifies vulnerable strands • 17 essential amino acids

Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.

Baobob seed oil: Amplifies light reflection across curl pattern for enhanced shine

Sunflower seed oil and shea butter: Conditions, moisturizes and deeply nourishes curls, coils and waves