New brands added to the sale!

New day brings new brands to save 25% to 30% on! Shop Now

Exclusive

Damage Reverse™ Serum - Repairs | Mends | Strengthens
Damage Reverse™ Serum - Repairs | Mends | Strengthens
Damage Reverse™ Serum - Repairs | Mends | Strengthens
Damage Reverse™ Serum - Repairs | Mends | Strengthens
Damage Reverse™ Serum - Repairs | Mends | Strengthens
Damage Reverse™ Serum - Repairs | Mends | Strengthens
VIRTUE

AED 255.00

4.5

Damage Reverse™ Serum - Repairs | Mends | Strengthens

The only inside-out, leave-in hair repair treatment that both reverses and fights future damage, reinforces hair’s strength, and reduces breakage with our highest concentration of 100% bio-identical Alpha Keratin 60ku®.

Damage Reverse™ Serum revolutionizes hair repair by not only fighting future damage, but by instantly repairing damage. Packed with the highest percentage of our bio-identical protein, Alpha Keratin 60ku®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.

50ml

AED 255.00

Sephora Card

Sephora Beauty pass

Earn 25 points towards your next gift

DISCOVER

Home or pickup point deliveryStandard delivery is 1 working day
Available
Express and Same day delivery available

Click & Collect: Free in-store pickup

Available

Choose a store to check in-store availability

Secure Payment

720845
Damage Reverse™ Serum - Repairs | Mends | Strengthens

VIRTUE

Damage Reverse™ Serum - Repairs | Mends | Strengthens

50ml

Damage Reverse™ Serum - Repairs | Mends | Strengthens

AED 255.00

Virtue - Brand Highlight

Virtue Labs Damage Reverse™ Serum

With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

Shop Now

Reviews

4.5

880 Reviews

5

4

3

2

1

621

144

66

30

19

Recent Reviews

Jen

5

4/27/2025

It Works!

I was noticing that my hair was feeling really dry, and after seeing many ads on Instagram, decided to give this a try along with the Recovery Conditioner as well as the Recovery Shampoo. I have used it three times so far and am noticing a difference already in the amount of fly-aways and breakage. Looking forward to seeing continued progress!

Originally posted on VIRTUE

Heather

3

4/27/2025

A Decent Try. Not for me

I was fortunate enough to try the Virtue Damage Reverse Serum complimentary from Virtue Labs. The scent is truly a treat, and the pump is so handy! With my hair already being quite dry as well as fine, due to my thyroid, I was really optimistic. After applying a few pumps, I did notice a subtle improvement in softness, which was nice. While it didn't deliver the dramatic transformation I'd hoped for my specific hair needs, it's still a lovely product. If your hair isn't as parched as mine, or you don't have the added challenge of thyroid-related dryness, I genuinely think it could be a wonderful addition to your routine. That beautiful fragrance alone makes it a pleasure to use! It just wasn't the perfect match for my hair's unique situation.

Originally posted on VIRTUE

Home

Shop

Stores

Account