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    Virtue

    AED 75.00

    4.5

    Full Shampoo

    Cleans | Nourishes | Volumizes

    A light, lacy lather that rinses clean without stripping or dehydrating hair.

    Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

    Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

    • All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

    AED 75.00

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    P3731016

    Virtue

    Full Shampoo

    AED 75.00

    Virtue = Sephora

    Virtue Labs Damage Reverse™ Serum

    With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

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    Reviews

    4.5

    1,141 Reviews

    5

    4

    3

    2

    1

    841

    116

    104

    45

    35

    Recent Reviews

    Lisa Z.

    2

    6/9/2026

    Not for me

    Quite drying for my hair. I wish I had started with sample sizes.

    Originally posted on VIRTUE

    Arleen Y.

    5

    5/27/2026

    Volumizing Mousse works

    It only takes a very small amount of this mousse to keep my hair looking good for the entire day. I enjoy using it.

    Originally posted on VIRTUE

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