Icon Velvet Liquid Lipstick

Forget the fine lines and dryness of the past—get luxe and whipped liquid color in head-turning hues that stay feeling plush and comfy.

Meet A New Kind Of Matte: Rich, Whipped And Won’T Suck The Life Outta Your Lips

GIVE IT TO ME QUICK
Fall in love with a new kind of matte. The creamy, whipped texture hugs lips with intense color in one precise swipe. This unique formula leaves lips feeling plush and comfy and not dry.

TELL ME MORE
Forget the fine lines and dryness of the past—get luxe and whipped liquid color in rich, head-turning hues that won’t suck the life outta your lips.

• High-impact color in just one swipe—in a range of shades for every skin tone
• Plush formula that delivers a smooth, lightweight texture
• Whipped formula that feels comfortable and non-drying on lips
• Dries down to a velvet-matte finish
• Doe-foot applicator for easy and precise application