Tower 28 Beauty
Meet the California cool brand making a safe space for sensitive skin. All products are non-irritating, high-performance, and derm-approved.
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Reviews
Recent Reviews
Caitlin
4
5/30/2026
Good
Definitely not a burning sensation more a light tickle, just want more product for the price
Originally posted on Sephora-uk
KittyLynnNYC
Verified Buyer
5
5/22/2026
First And Foremost...It Doesn't Hurt!
My first concern when considering a lip plumping product is whether or not it hurts. I have serious sensitive skin issues due to autoimmune conditions, and this includes my lips. Needless to say, I have to be very careful. As for this particular product? I promise you, it doesn't hurt. The best way to describe the sensation is that it's not unlike the slight tingling you might feel when a finger or toe fall asleep, lol. Slightly numbing, slightly tingly, but again, no pain, and no allergy-adjacent irritation. The results aren't ridiculously dramatic, but it does plump. It's also more hydrating than other plumpers I've tried, and the color is beautiful. It's also worth noting (especially if texture is as important to you as it is to me) that even though it's called a lip 'jelly', the texture is quite normal, nothing weird or jelly like about it. It applies easily, and wears very comfortably. If you're shy about lip plumping products, or you've had a bad experience before but you'd like to try again, give the Tower 28 ShineOn Plumping Lip Jelly a try. You'll be pleasantly surprised, rather than unpleasantly hurt!
Originally posted on sephora.com