Exclusive
AED 75.00
4.8
Smooth Shampoo
Cleans | Softens | ShinesA luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
AED 75.00
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VIRTUE
Smooth Shampoo
60ml
Smooth Shampoo
AED 75.00
Virtue Labs Damage Reverse™ Serum
With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage
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Reviews
Recent Reviews
nechaieva
5
4/26/2025
Smooth, shiny hair from the first wash
[This review was collected as part of a promotion.] I was curious to try this shampoo because my hair often feels frizzy and dry. After the first wash, I immediately noticed how much smoother and softer my hair felt. It didn’t weigh it down, and the texture became more manageable, even without using heavy styling products. The shine was visible too, especially at the ends where my hair usually looks dull. I also liked that my scalp felt fresh without any dryness. I’m excited to keep using it and see even better results over time.
Originally posted on sephora.com
nazira0808
5
4/26/2025
Great product
[This review was collected as part of a promotion.] Virtue Smooth Shampoo made my hair soft, shiny, and frizz-free. It gently cleanses without stripping moisture. My hair feels healthier, smoother, and more manageable after every wash. I love it so mucH
Originally posted on sephora.com