A great basic mascara

[This review was collected as part of a promotion.] This is my first time trying a IT cosmetics product. I normally buy my mascaras in black but I was excited to try this brown mascara for more of a clean girl aesthetic look. This mascara is not waterproof which is great for a daily basis for me. This had more of a classic, simple brush that was bristle versus plastic. This was easy to apply and also apply multiple coats. Some mascaras are very liquidy, but this one was a thicker formula. I enjoyed applying this mascara and for me, it lasted all day without flaking. Also, since this was not waterproof it was easy to remove with my usual makeup remover. I like this mascara and have nothing bad to say but I'm not sure it's more special than the drugstore mascara I typically buy.

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Adds length and curl

[This review was collected as part of a promotion.] I’m always on the hunt for the perfect brown mascara, and this is quickly becoming my favorite. I love how long and curly my lashes look when wearing this mascara, but very natural at the same time. This type of wand really does separate and coat each lash without clumping, even though it looks like there is a ton of product. I find this mascara lengthens and curls, instead of adding volume , which is perfect for someone who likes the no makeup look. IT cosmetics has so many gems and their mascara is top tier.

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