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BHD 5.000
Brazilian Joia™ Strengthening + Smoothing Shampoo
Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.
A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.
Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.
Clinically proven after one use:
58% of damage repaired
71% frizz reduction for 8 hours*
Helps protect hair from future damage*
76% of split ends mended*
*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.
BHD 5.000
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Sol De Janeiro
Brazilian Joia™ Strengthening + Smoothing Shampoo
BHD 5.000
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Sol de Janeiro
Inspired by the warmth of the Brazilian spirit, Sol de Janeiro amplifies the power of self-love and community. Through clinically proven formulas and irresistible fragrances, Sol de Janeiro’s award-winning body care, hair care, and perfume mist celebrate every part of you.
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Reviews
Recent Reviews
GlowGetter335
Verified Buyer
1
7/31/2026
Smells great, but left my hair heavy and greasy
I really wanted to love this shampoo and conditioner because the scent is amazing. Unfortunately, they left my hair feeling greasy, weighed down and coated in residue....even right after washing. Instead of feeling clean, soft and bouncy, my hair looked flat and felt like there was still product sitting on it. Sadly, this formula just didn’t work for my hair.
Originally posted on sephora.com
Victoria M.
5
7/21/2026
A Shampoo Smile
[This review was collected as part of a promotion.] I bought both the shampoo and leave in conditioner! My hair smells so good it literally makes me smile! Leaves hair so soft!
Originally posted on Sol de Janeiro