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Urban Decay
BHD 13.250
Urban Decay
4.5
Eyeshadow Primer Potion
What it is:An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.
What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.
With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.
What it is formulated WITHOUT:
- Parabens
What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.
BHD 13.250
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Urban Decay
Eyeshadow Primer Potion
BHD 13.250
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Reviews
Recent Reviews
JenBod
Verified Buyer
5
7/19/2026
My go to eye primer
Urban Decay eye primer is my favorite. I recently started using the anti-aging primer, it works great! I use it before regular eye shadow and when I use a glitter for shadow. Keeps everything in place.
Recommended
Originally posted on sephora.com
Suzanne
5
7/16/2026
It really works
First time purchase - impressed with the staying put power - will recommend.
Originally posted on Sephora-uk