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    The Ordinary

    BHD 6.000

    4.5

    Granactive Retinoid 2% Emulsion

    Next-generation retinol-alternative technologies to address signs of aging.

    Granactive Retinoid 2% Emulsion is a creamy serum that targets signs of aging through a highly-advanced retinoid active, one of the best all-around ingredients for skin. This next-generation retinoid improves the appearance of fine and dynamic lines that arise from a loss of collagen and elastin, while evening skin texture and tone. This advanced ingredient is not only proven to deliver comparable results to retinol; it’s less likely to cause irritation.

    Note: Granactive Retinoid™ is a trademark of Grant Industries. Neither DECIEM nor The Ordinary is affiliated with Grant Industries.

    BHD 6.000

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    P3921096

    The Ordinary

    Granactive Retinoid 2% Emulsion

    BHD 6.000

    The Ordinary = Sephora

    The Ordinary.

    Our original serums are the perfect place to start your skincare regimen.

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    Reviews

    4.5

    1,316 Reviews

    5

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    Recent Reviews

    honey

    Age: 25 to 34

    5

    5/30/2026

    My skin looks and feels amazing!

    I use a few products from the ordinary and with this retinoid I found my holy grail regimen. My skin looks so much better and I even got asked from my brothers girlfriend what I did to my skin. I regret not taking proper before pictures. I prefer this formulation to the one in squalane.

    Originally posted on deciem.com

    Revital

    5

    5/26/2026

    great product

    I have been using this moisturizer for two weeks now, and it has completely transformed my skincare routine. The texture of the product is incredibly lightweight and feels luxurious on the skin. It has a perfect consistency that spreads evenly without feeling too thick or watery. What impressed me the most is the fast absorption; it sinks into the skin almost instantly, leaving no greasy residue behind. It delivers intense hydration that lasts all day long, giving my face a healthy glow. Since I started using it, the overall smoothness of my skin has improved noticeably. I highly recommend it!"

    Originally posted on Sephora-uk

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