[This review was collected as part of a promotion.] I received this mascara for free from PINCHme in exchange for my honest review, and I’m genuinely thankful because mascara is one of my favorite beauty products and something I wear almost every day. The formula itself is excellent. It added impressive length, volume, and lash separation while still defining each lash beautifully. I received several compliments while wearing it, and a few people even asked if I was wearing false lashes. It also wore very well throughout the day without flaking, smudging, or leaving black fallout when removing it. What really stood out to me was the unique curved applicator brush. It reaches all the way down to the lash line better than any mascara wand I’ve personally used before, which helped create a fuller lash look from root to tip. The concept behind the brush is honestly innovative and very close to being perfect. However, I did find the applicator difficult to work with at times. The wand is very thin, long, and curved, and because the silicone bristles are firmer rather than soft, I accidentally poked my eye several times during application. I’m a longtime makeup user in my 40s and very experienced with mascara, so I can imagine beginners may struggle even more. I actually found myself using a different mascara wand to finish applying the product, even though I continued using this mascara formula because the product itself worked so well. I also noticed the mascara dried out fairly quickly after about 10–20 uses, which was disappointing considering how much I loved the actual formula. With a few adjustments to the applicator brush — possibly softer bristles or a slightly less sharp curve — this could easily become a 5-star mascara for me. Overall, I would rate it around 3.5 to 4 stars because the mascara formula is truly beautiful, long-lasting, and effective, but the applicator still needs a little refinement.

Originally posted on sephora.com