What if there’s another way?
Paradigme, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm.

Another way to name a fragrance
Paradigme: [pa-ruh-dym] noun. A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe.

Another way to compose a fragrance
Paradigme Eau de Parfum rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness.

Top: Warm sensuality of ambery woods composed of Peru Balm, Benzoin resin, and vigorous Guaiac wood.
Heart: Iconic green Bourbon Geranium reinvented with floral rosy facets, Calabrian Bergamot Heart, and airy musks.

“The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic” – Marie Salamagne, Master Perfumer

Another way to design a bottle
The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color. The outerbox is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo.

“When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.” – Coralie Salem, Creative Director, Prada Beauty

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