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Virtue
BHD 8.000
Virtue
4.6
Smooth Shampoo
Cleans | Softens | ShinesA luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
BHD 8.000
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Virtue
Smooth Shampoo
BHD 8.000
Complete Your Look
Virtue Labs Damage Reverse™ Serum
With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage
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Reviews
Recent Reviews
Diane F.
5
7/18/2026
I really like the shampoo.
I really like the shampoo. I just started using it again after a long period of time but my hair feels better. I am. I’ll probably take a check. I just came in for one drink to take you guys out.
Originally posted on VIRTUE
Rosanne C.
5
7/15/2026
Great shampoo to prevent frizz
Love this shampoo! No frizz, no crazy curling in 90% Florida humidity. Better than Keratin.
Originally posted on VIRTUE