Online Only
Exclusive
Virtue
BHD 8.000
Virtue
4.6
Smooth Shampoo
Cleans | Softens | ShinesA luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
BHD 8.000
Sephora Beauty pass
Earn 19 points towards your next gift
DISCOVER
Secure Payment
Virtue
Smooth Shampoo
BHD 8.000
Unlock your gifts
Complete Your Look
Virtue Labs Damage Reverse™ Serum
With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage
Shop Now
Reviews
Recent Reviews
Linda S.
1
5/27/2026
Awful Sprayer
The sprayer doesn’t work. Only air comes out and it doesn’t stop unless I shake it real hard.
Originally posted on VIRTUE
Paige N.
3
5/18/2026
Not sure about it
This feels great in shower and lathers well. I love the smell but it is not the change I was hoping for. My hair still feels dry and has a lot of frizz especially when I blow dry. Was hoping for more of a change.
Originally posted on VIRTUE