Shiseido top-selling advanced day cream with SPF 30, specially formulated to target multiple signs of ageing for a visibly lifted, firmed, and brightened look in just one week¹, protecting your skin from UV ray damage. 4 times more efficient than the previous cream² and ideal for dry skin, revisited with more powerful ingredients, even more efficacy, and a refillable package solution.

Patented ingredients made in Japan

Powered by new patented SafflowerRED™. This complex formula helps boost the skin’s invisible nutrient network and self-regeneration* to target the appearance of deep wrinkles, skin sagging, and dark spots. Cultivated in the Mogami region of Yamagata Prefecture, the Japanese Mogami safflower has become an exclusive key ingredient of new Vital Perfection creams.
Combined with initial Shiseido ReneuraRED Technology™, delivering fast and lasting visible results.

*In-vitro test

Clinically proven results improving over time

In only 4h: +43% more hydrated³
In just 1 week: +43% more lifted, firmer & brighter look⁴
After 8 weeks: +53% more lifted, firmer & brighter⁵

Women approved in just 1 week¹

92%: skin's firmness is enhanced
86%: deep wrinkles are less visible
89%: skin looks lifted
89%: skin tone looks more even
92%: skin’s resilience is enhanced

¹ Consumer test on 96 women
² Clinical scoring on firmness and brightness – 35 women for Vital Perfection Uplifting and Firming Cream and 54 women for Advanced Cream
³ Instrumental test on 11 women
⁴ Self-scoring by 96 volunteers
⁵ Self-scoring by 83 volunteers

For all skin types.
Dermatologist-tested. Non-comedogenic.

Iconic fragrance & texture
Feel the sweet, elegant scent of the noble Japanese orchid emanating from exquisite ingredients, offering your skin timeless beauty and unmatched radiance. With its strong moisturizing and age-defying properties, the Uplifting and Firming Advanced Day Cream's sumptuous and rich texture softly breaks into the skin, revealing its inner potential.

Why use a cream with SPF 30?

Infused with potent brightening and firming actives, the Uplifting and Firming Advanced Day Cream with SPF 30 protects your skin from UV rays and unlocks the power of a visibly more youthful, lifted, and radiant look. Perfect match when using retinol-based products such as Wrinkle Spot Treatment, Uplifting & Firming Eye Cream, or Uplifting & Firming Express Eye Mask.

Vital Perfection: Shiseido #1 lift & firm expert line
Empowered by Shiseido's multidisciplinary expertise in neuroscience, Vital Perfection develops revitalizing and multifunctional skincare products that target aging concerns of women over 45: loss of firmness, dark spots, dullness, uneven skin tone, dryness, deep wrinkles, and skin sagging. Unveil the potential of your skin with clinically proven results of enhanced lift, firmness, and brightness.

Empower skin potential with lifting & firming routine

First, use Vital Perfection Liftdefine Radiance Serum
Then, apply Uplifting and Firming Eye Cream
Finish your routine with Uplifting and Firming Advanced Day Cream SPF 30

Now refillable

The Uplifting and Firming Advanced Day Cream SPF 30 refill significantly reduces plastic waste by up to 79% compared to the original product.

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