Online Only
Exclusive
BHD 18.250
4.3
Volumizing Primer
Builds | Lifts | SetsCreate the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.
Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold.
Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein.
It’s suitable for all hair types.
Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up.
It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.
IDEAL FOR
• Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
• Safe for color-treated and chemically treated hair.
BHD 18.250
Join MY SEPHORA and earn 18 points on this item toward your next gift
Secure Payment
Virtue
Volumizing Primer
BHD 18.250
Virtue Labs Damage Reverse™ Serum
With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage
Shop Now
Reviews
Recent Reviews
Maria H.
2
7/7/2026
It has done absolutely nothing for me
I have thin hair, and based on the reviews and the description of what the product is supposed to do, I was really hoping it was going to help with the volume. I’ve sprayed as directed and the volume lasts about 10 min if that. It also smells like alcohol when I spray it. Not for me.
Originally posted on VIRTUE
Cindy P.
5
7/7/2026
Great Products
Love this product. I have fine hair and it gives great volume
Originally posted on VIRTUE