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Wendy J.
5
12/10/2025
My day starter.
[This review was collected as part of a promotion.] When I wake up, I attend to the usual and after looking at my pale, tired face, I reach for this hydrating lip balm. Instant alert face! It goes on so smooth, keeps my lips moisturized, and gives my face that pop of color that brings my features to life
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Jenn
5
12/9/2025
Love it more than I thought I would!
Admittedly, I have been an Ilia user for a long time and until recently I still had not tried this product. I don’t typically love lip balms. I like color that stays put, and I’m not afraid of a bolder lip. I didn’t see much of a need for another lip balm, obviously there are much cheaper brands at almost any store. I also wasn’t sure I’d like any of the shades. Hold Me looked the closest to my typical “day shade”, and Lullaby looked similar to something I’d usually use. I’m so glad I finally decided to try them because they’re by far the best balm I’ve used! So moisturizing, beautiful shades, and can really be built up when needed! Full disclosure, I usually use the lip stains from Wonderskin, but I hate that their top gloss runs out so quickly and you can never tell how much is left in the tube. I can layer this lip balm over the stains, and it keeps my lips more hydrated than the gloss. I also love the packaging. It feels substantial. I love that it clicks closed and doesn’t twist up unless you want it to. It just feels like a beautiful, expensive lip balm! Lastly, they have more pigment than expected. Lullaby is pretty, but a deeper shade on me so I don’t use it as often. I thought Hold Me would be too warm or peachy looking, but it’s actually really pretty and natural! Will definitely repurchase!
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