After using this product for a few weeks I would say it holds for the entire day, but it leaves a white cast that you have to clean every time you apply it. You have to wait for it to dry to get better results and then use your pencil or whatever color product you use. I think for the price, it’s ok

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Great product, terrible packaging

I really love this brow gel, but you guys have got to come up with a packaging alternative. the way the product is taped (basically glued) shut, it's almost impossible to open and once you do get it open it leaves the bottle all sticky and disgusting. If this isn't fixed by the time I need to restock, I'm switching brands.

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