Be Curly Advanced™ Curl Perfecting Primer

Silicone-free curl primer creates the perfect foundation for styling by detangling and smoothing curls and coils. Seals the hair cuticle to reduce frizz in high humidity for 24 hours*.

The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Since curls and coils are naturally more fragile, our game-changing styling gel also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for:
• Wave, curl and coil types: 2A — 4C
• All hair types: fine, medium and thick

Aroma:
Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

• 97% naturally derived**
• Silicone-free
• Sulfate-free
• Vegan
• Leaping Bunny Approved
• Kokum seed butter deeply nourishes, conditions and provides slip

*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Featured Ingredients:

Vegan curl-perfecting peptide:
• Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
• Peptide with low molecular weight penetrates and fortifies vulnerable strands
• 17 essential amino acids

Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves