Brazilian Joia™ Strengthening + Smoothing Shampoo

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.

  A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.

Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.

Clinically proven after one use:
58% of damage repaired
71% frizz reduction for 8 hours*
Helps protect hair from future damage*
76% of split ends mended*

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.