Curl Shampoo

Hydrates | Nourishes | Repairs

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

IDEAL FOR

• A broad range of soft waves to highly textured curl patterns.

• Safe for color-treated and chemically treated hair.

KEY CLAIMS

• 96% of women said their hair was healthier and easier to style after 1 week.**

• 94% of women said their curls were bouncier after 1 week.*

• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.