Your Skin's Next Obsession

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    Virtue

    KWD 5.750

    4.5

    Full Shampoo

    Cleans | Nourishes | Volumizes

    A light, lacy lather that rinses clean without stripping or dehydrating hair.

    Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

    Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

    • All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

    KWD 5.750

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    P3731016

    Virtue

    Full Shampoo

    KWD 5.750

    Virtue = Sephora

    Virtue Labs Damage Reverse™ Serum

    With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

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    Reviews

    4.5

    1,153 Reviews

    5

    4

    3

    2

    1

    849

    117

    105

    46

    36

    Recent Reviews

    Sherry N.

    4

    7/21/2026

    Light shampoo

    Use this in between the recovery shampoo for a lighter feel. I have fine hair so I don’t get any volume compared to recovery shampoo.

    Originally posted on VIRTUE

    Nancy M.

    3

    7/21/2026

    Not seeing much of a

    Not seeing much of a difference and I’ve been using it for over a year.

    Originally posted on VIRTUE

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