Potent stuff!! 10/10

I'm not sure why this product has such low reviews. It is absolutely phenomenal and now a staple in my routine. I was looking for something more potent as I am now fully bleach blonde, whereas before I only had highlights (my natural color is dark brown almost black) Omg!!! Let me tell you this stuff is POTENT and AMAZING. My hair was purple after leaving it in for 3 minutes. I definitely underestimated it and it blew my expectations out of the water. In my opinion, purple shampoo is great and all but as it suds and is then rinsed out, it doesnt have as lasting effect as the conditioner. Which is basically a purple mask if you ask me. I also follow up with a second conditioner afterwards for added moisture. 10/10

Originally posted on sephora.com

not hydrating

its an okay purple conditioner but it does NOT hydrate your hair at all

Originally posted on sephora.com