New
KWD 13.000
Pure Abundance™ Volumizing Shampoo
Your hair reaches new heights with this lightweight volumizing shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, leaving hair 4X more voluminous*.
- 3X shinier hair*
- Reduces breakage by 85%**
Suitable For:
- Formulated for fine hair.
- Safe for color-treated hair.
Aroma
Featuring Aveda’s Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.
Amaranth seed extract is part of the botanical volumizing blend and is distilled to peptide size for efficacy. It helps evenly plump hair and reduce surface friction for enhanced volume and natural movement.
- 95% naturally derived***
- Silicone free
- Vegan
- Leaping Bunny Approved
*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per ISO Standard 16128. From plant, non-petroleum mineral sources, and/or water.
KWD 13.000
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Aveda
Pure Abundance™ Volumizing Shampoo
KWD 13.000
AVEDA
Aveda combines modern science and Ayurveda to create high-performing, natural and eco-conscious products.
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Reviews
Recent Reviews
Rose
1
4/19/2026
Not the same since new formulation
I had just discovered this range before the reformulation and I agree with the other negative reviews. The old formula of both shampoo and conditioner was excellent but both are now useless and no longer even have the lovely scent. It is also in TINY bottles. Please revert to the original product, it was the only thing which brought life and volume to my fine hair.
Originally posted on Aveda UK
Gwyn
1
1/11/2026
Appalling since the formula change
I used this product for twenty years and loved it so much. Fabulous for my fine blow away hair. What on earth have you done? It horrible and doesn't clean as it did. Hard to rinse off. Please please please bring old one back. I can't use it. Need to find another product now
Originally posted on Aveda UK