Discover The Holiday Collection

Limited-edition sets, iconic bestsellers, and festive must-haves - shop them all. Shop Now

Color Wow = Sephora

Color Wow

We Deliver Tomorrow’s Hair Technology, Today

Shop Now

Reviews

4.0

565 Reviews

5

4

3

2

1

359

64

24

29

89

Recent Reviews

M a. J. G.

5

11/1/2026

Easy to use and so effective!

I use both dark blond on my roots and blond on my eyebrows. What a change! I’m so happy my colorist recommended it. Thank you. Great product.

Recommended

Originally posted on Colorwow

Geetika

1

10/30/2026

Formula changed

There is no root touch up. I used up almost all of it with the brush, cotton finger there is no color. It may color your scalp a bit but hair remains white . They changed their formula and it doesn’t work anymore.

Originally posted on Colorwow

Home

Shop

Stores

Account