Complete Your Look
Reviews
Recent Reviews
Linda H.
5
4/12/2026
Purple toning foam
Easier to use than purple shampoo, less messyToned down any brassiness in my hair
Originally posted on Colorwow
Becca H.
5
4/11/2026
Fab product
I’m a blonde who hates brassy tones. I have tried so many purple shampoos from many different brands, which have always left my hair far too ashy. This product is amazing. The soft lilac in the foam just takes the edge off the brass. I love that it can be used on wet or dry hair so you can control clearly how much you are toning down the brassiness. Truly revolutionary. Also for those blessed with fine hair who struggle with products too heavy, well this won’t weigh your hair down or make it sticky.
Originally posted on Colorwow