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    Virtue

    OMR 22.000

    4.5

    Flourish Thickening Styling Treatment - Hydrates | Strengthens | Thickens

    Flourish®️ Thickening Styling Treatment immediately plumps each individual strand for instant thickness and all-day volume for fuller, plumper looking hair without leaving hair feeling sticky or crunchy. This daily all-in-one leave-in solution thickens, volumizes, hydrates, and repairs all types of fine or thinning hair. Its powdery, soufflé-like cream is packed with densifying ingredients that deliver long-lasting volume, body, and bounce, plus heat protection up to 450°F. While it’s perfect for air-drying, Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape, and overall health.

    Proven Results

    • Clinically proven to immediately increase and maintain all day volume*
    • 88% of women said hair had all-day body
    • With continued use, hair looks fuller and plumper and feels thicker and stronger**

    *Clinical instrumentation study of control vs. Thickening Styling Treatment
    **Consumer perception study of 50 women who used the product for 2 weeks

    Our PROOF is in our SCIENCE.

    Alpha Keratin 60ku®

    CLINICAL Alpha Keratins are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.

    OMR 22.000

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    Virtue

    Flourish Thickening Styling Treatment - Hydrates | Strengthens | Thickens

    OMR 22.000

    Virtue = Sephora

    Virtue Labs Damage Reverse™ Serum

    With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

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    Reviews

    4.5

    336 Reviews

    5

    4

    3

    2

    1

    213

    78

    33

    9

    3

    Recent Reviews

    vladrom

    5

    6/16/2025

    Absolutely love this product!

    [This review was collected as part of a promotion.] I’ve got thin straight hair and it’s so easy to damage it with heat or brush that’s why I need to make some extra effort to maintain it in good shape. And I basically love Virtue brand and this treatment is my magic wand!

    Recommended

    Originally posted on sephora.com

    Allo4ka

    3

    6/16/2025

    Not for my oily hair

    [This review was collected as part of a promotion.] While I like the smell of this styling treatment I don’t think this is working well for my hair type. I have oily hair and after applying this treatment left my hair looking greasy and no volume at all.

    Originally posted on sephora.com

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