ROUGE ALLURE VELVET LIMITED EDITION - Luminous Matte Lip Colour

A romantic rendezvous, a secret rendezvous, a pivotal rendezvous… each encounter fueled Gabrielle Chanel's creations and influenced her fate.

Comprising 8 shades—5 new and 3 iconic—each housed in a limited-edition case, the ROUGE ALLURE VELVET LIMITED EDITION collection sets the tone for unforgettable encounters.

Inspired by the iconic COCO CRUSH ring, the base of this ROUGE ALLURE VELVET tube is incised with a quilted motif, lines crisscrossing like destinies intertwined, while its case features subtle golden trim. Its signature sound emboldens you to take the first step; one click leads to an encounter that could change everything.

The House's emblematic lipstick offers an intense and long-lasting luminous matte finish. Its comfortable texture, which wears like a second skin, enhances lips with concentrated pigments. A jojoba oil derivative and shea butter make for a soft formula that instantly leaves lips feeling moisturised and supple.

4 rendezvous, 4 looks. In this exclusive collection, the CHANEL Makeup Creation Studio has paired LE CRAYON LÈVRES and ROUGE ALLURE VELVET for singular and sophisticated lip duos. The allure you'll bring to your next rendezvous is in your hands.