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Virtue
OMR 8.500
Virtue
4.6
Smooth Shampoo
Cleans | Softens | ShinesA luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
OMR 8.500
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Smooth Shampoo
OMR 8.500
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Virtue Labs Damage Reverse™ Serum
With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage
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Reviews
Recent Reviews
Linda S.
1
5/27/2026
Awful Sprayer
The sprayer doesn’t work. Only air comes out and it doesn’t stop unless I shake it real hard.
Originally posted on VIRTUE
Paige N.
3
5/18/2026
Not sure about it
This feels great in shower and lathers well. I love the smell but it is not the change I was hoping for. My hair still feels dry and has a lot of frizz especially when I blow dry. Was hoping for more of a change.
Originally posted on VIRTUE