Velvet Blur Mini Lipstick Balm

"This is our dream lipstick. We wanted to create a matte lip that feels hydrating, like a lip balm, and is light enough to wear everyday. We don’t leave the house without it.” - Simi & Haze, founders

One-swipe color rush — no settling. VELVET BLUR delivers high-pigment color in one sweeping stroke. A weightless-feeling, moisture-infused matte lipstick formula feels light-as-air once applied and lasts for up to 12 hours*, while the custom dome-shaped tip hugs your lips and makes it easy to glide-on-the-go.

The secret’s in the technology. Special smart-blur powders contain hyaluronic acid spheres that burst open when you apply; the more you move your lips, the more hydration gets released over time. The breakthrough Velvet-Flex Technology creates a flexible film on the lips, locking moisture in with a comfortable, wear-all-day feel.

*Based on an internal panel test on 20 volunteers through self-evaluation.