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Virtue
OMR 18.750
Virtue
4.3
Volumizing Primer
Builds | Lifts | SetsCreate the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.
Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold.
Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein.
It’s suitable for all hair types.
Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up.
It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.
IDEAL FOR
• Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
• Safe for color-treated and chemically treated hair.
OMR 18.750
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Volumizing Primer
OMR 18.750
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Virtue Labs Damage Reverse™ Serum
With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage
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Reviews
Recent Reviews
Pamela S.
5
5/26/2026
The products dont have a
The products dont have a pleasant smell. . . can u make them without smell/fragrance
Originally posted on VIRTUE
Arleen Y.
2
5/19/2026
Volumizing Primer disappoints
I do not like this product and have stopped using it. It adds no body to my hair and does not help me style my short hair. Volumizing Mousse is so much better.
Originally posted on VIRTUE