Count down to radiance

Smart sun care that feels like skincare. Almost here.

01

Hrs

09

Min

52

Sec

Color Wow = Sephora

Color Wow

We Deliver Tomorrow’s Hair Technology, Today

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Reviews

4.6

613 Reviews

5

4

3

2

1

485

72

24

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Recent Reviews

shamsrifai

1

8/23/2025

Save your money

I used it twice, one I blow dried my hair and one left it natural, I didn’t see any difference, save your money, in fact my blow-dry hair came worse than before

Originally posted on sephora.com

jeanjo

Verified Buyer

5

8/2/2025

Handles Frizz better than anything!

WOW! I finally found the product that can control my frizzy thinning hair. I've tried numerous products to solve my post menopausal thinning, curly, frizzy hair in the summer and after using this product several times I finally found a winner! I even tried a couple of the other Wow products with varying results but this one is the charm. I'm active and a head sweater in the heat and humidity of summer and this is the only thing I've found that keeps my hair from frizzing up. Give it a try!

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Originally posted on sephora.com

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