The refresh starts now

Start the season with a refreshed take on beauty Shop Now

Virtue = Sephora

Virtue Labs Damage Reverse™ Serum

With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

Shop Now

Reviews

4.3

896 Reviews

5

4

3

2

1

606

116

83

45

46

Recent Reviews

Sharon J.

1

8/12/2025

I wish I could return

I wish I could return it. My hair is so dried out and frizzy now

Originally posted on VIRTUE

Dawn B.

5

8/12/2025

FLOURISH SHAMPOO

I have been using this for about 6 months now. The difference in my hair is amazing. I went from seeing my scalp to fuller hair no scalp showing and baby hairs sprouting out all over. I was very nervous about trying this because I have spent so much on other products. However, this and other products in this line have shown amazing results for me. My hair stylist is even telling clients of hers what I use and how it has transformed my hair. 6 months ago I was looking at hair toppers. My hair was so thin, dry and falling out terribly. Now it is flourishing! I had cancer and then covid and then immunotherapy. All of which my hair was falling out in clumps. I am beyond grateful for finding these products.

Originally posted on VIRTUE

Home

Shop

Stores

Account