SAY HELLO TO YOUR NEW OBSESSION!
Huda Beauty's iconic EASY BAKE LOOSE POWDER, now available in a duo! Shop Now
San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.
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