Vanilla Canyon Is Here!

Meet Phlur's latest scent - an unforgettable fragrance you'll keep reaching for. Shop Now

Virtue = Sephora

Virtue Labs Damage Reverse™ Serum

With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

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Reviews

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625 Reviews

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Recent Reviews

Courtney M.

5

8/1/2026

Smooth Conditioner

I bought this for my daughter as I love all the products. She has EXTREMELY thick, wavy hair that often gets frizzy. This product helped tame her hair without having to use any other products!

Originally posted on VIRTUE

Cindy L.

5

7/30/2026

Amazing product

've been using Virtue products for over a year, and I'm currently using the Smooth shampoo and conditioner—and I absolutely love them! The scent is amazing without being overpowering, and my hair always feels incredibly soft, smooth, and healthy after every wash. It also leaves my hair smelling great all day. Since switching to Virtue, I've noticed a significant improvement in the overall health of my hair. It looks shinier, feels stronger, and I've received so many compliments on how healthy it looks.

Originally posted on VIRTUE

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