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    Virtue

    QAR 70.00

    4.6

    Smooth Shampoo

    Cleans | Softens | Shines

    A luxurious lathering shampoo with a soft and smooth finish.

    Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

    Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

    • All hair types, especially those with frizz-prone, wavy, or curly hair.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

    QAR 70.00

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    P3731026

    Virtue

    Smooth Shampoo

    QAR 70.00

    Virtue = Sephora

    Virtue Labs Damage Reverse™ Serum

    With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

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    Reviews

    4.6

    629 Reviews

    5

    4

    3

    2

    1

    491

    58

    52

    13

    15

    Recent Reviews

    Elsa C.

    5

    6/18/2026

    Great Product

    I Love Love Virtue Smooth. For the first time in my life I have found a shampoo/condition that deals with my frizz. Also my hair has never looked more beautiful and healthy.

    Originally posted on VIRTUE

    Linda S.

    1

    5/27/2026

    Awful Sprayer

    The sprayer doesn’t work. Only air comes out and it doesn’t stop unless I shake it real hard.

    Originally posted on VIRTUE

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