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Unapologetically colorful, expressive, vegan, 100% cruelty-free. it’s been the Urban Decay way since 1996, and things have only gotten bolder and brighter from here. Our makeup products are the holy grail for lovers of high-pigmented, long-lasting color. We aim for reinvention over perfection. Conventional beauty standards were never our thing. It’s time to BE FEARLESS.
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