Confused

Why are there so many reviews starting with the formula wording " I received this product in return for my honest review". I don't understand. And why do they all leave really good reviews and lots of the reviews that don't start with that wording seem to have a more problematic tine with this product?

Originally posted on Aveda UK

who wants a natural, sustainable solution

✔ Lightweight yet nourishing ✔ Helps reduce breakage and hair loss ✔ Plant-based, eco-conscious formula ✔ Pleasant, calming scent

Originally posted on Sephora-uk