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AMIKA
salon-raised haircare, rooted in clinical results + powered by the superfruit-infused formulas
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Reviews
Recent Reviews
TamieDLittle
Verified Buyer
5
9/11/2025
Saved my hair
I had severe hair loss from COVID in 2021, and then later from low iron. My hair was super thin and the hair that started growing back, broke so easy I couldn't put my hair in a pony tail or barely pull it up without causing a ring of broken hair on my head. I've been using Kure for a month now. My hair is getting stronger, thicker and it looks healthy!! Thank you very much Amika 💚
Originally posted on sephora.com
missjeanie
4
9/11/2025
Good shampoo, just unsure if it's 'strengthening'
I've used this product off and on over the last four or five years. I do like the way it smells, the way it lathers well without having to use gobs of it, it spreads in my hair well, it cleans my scalp well, and rinses out easily. The reason it doesn't get 5 stars is because I have no idea if it's making my hair stronger. I am hard on my hair, I dye it regularly, I heat style a couple times a week, I brush it wet. I haven't noticed any less breakage, though my breakage isn't usually too too bad, or any less split ends. It is possible the 'strength' just isn't visible, but it's a good value for money in my opinion that leaves my hair feeling nice.
Originally posted on sephora.com