True Oud - Eau de Parfum

True Oud captures the olfactory nuances that fill the air during the Middle Eastern ritual of oud burning, exploring the hidden facets of sustainably sourced agarwood through unexpectedly floral notes of freesia and jasmine, and woods and resins such as myrrh and sandalwood.

During one of Carolina A. Herrera’s trips to the United Arab Emirates, she had the privilege of attending an oud burning ceremony – an experience that changed her understanding of perfumery forever.

In this time-honored ritual, the wood of the agarwood tree is burnt to release its fragrant resin, filling the room with a sweet and intense perfume.

True Oud recreates this sacred ceremony and celebrates one of the most precious and fascinating ingredients in the world.