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SAR 190.00
4.3
Volumizing Primer
Builds | Lifts | SetsCreate the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.
Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold.
Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein.
It’s suitable for all hair types.
Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up.
It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.
IDEAL FOR
• Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
• Safe for color-treated and chemically treated hair.
SAR 190.00
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Virtue
Volumizing Primer
SAR 190.00
Virtue Labs Damage Reverse™ Serum
With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage
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Reviews
Recent Reviews
Maria H.
2
7/7/2026
It has done absolutely nothing for me
I have thin hair, and based on the reviews and the description of what the product is supposed to do, I was really hoping it was going to help with the volume. I’ve sprayed as directed and the volume lasts about 10 min if that. It also smells like alcohol when I spray it. Not for me.
Originally posted on VIRTUE
Cindy P.
5
7/7/2026
Great Products
Love this product. I have fine hair and it gives great volume
Originally posted on VIRTUE