Your Skin's Next Obsession

The Korean skincare sensation you've been waiting for lands soon

13

Hrs

19

Min

49

Sec

Exclusive

    Virtue

    AED 180.00

    4.5

    Recovery Shampoo

    Cleans | Replenishes | Nourishes

    A luxurious, lathering shampoo with a clean but hydrating finish.

    Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

    Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

    • All hair types, especially hair that’s damaged or in need of extra care
    • Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

    AED 180.00

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    P3731009

    Virtue

    Recovery Shampoo

    AED 180.00

    Virtue = Sephora

    Virtue Labs Damage Reverse™ Serum

    With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

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    Reviews

    4.5

    1,148 Reviews

    5

    4

    3

    2

    1

    887

    105

    69

    45

    42

    Recent Reviews

    Heidi B.

    5

    7/24/2026

    Amazing shampoo!

    My hair has felt so soft and smooth using this shampoo. It also took care of the frizz.

    Originally posted on VIRTUE

    Robin W.

    4

    7/21/2026

    Recovery shampoo

    Tried it twice and so far seems good. Hair seems softer.

    Originally posted on VIRTUE

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